CORPORATE ID
In this brief, we were asked to design an identity for a city wanting to increase tourism. This particular city, Lord Howe Island, presented a specific challenge. The island is deeply concerned about conservation, and preserving it's pristine state. Because of this determined preservation, the island allows only 400 visitors at any time. The concept here would be to try to attract the kind of visitor who would appreciate and respect all that the island has to offer. The island itself is the hero here and it offers someone a chance to disconnect and get back to simple pleasures. (Student Brief)